EFTPlus NZ Limited provides cloud based solutions combining transaction data, loyalty, and eMarketing to help clients in building relationships with their customers. The company utilizes the data from standard payment cards, including eftpos cards and credit cards as the source data input for merchant loyalty solutions to customers. It also helps clients in driving repeat business by providing an eMarketing engine that allows clients to break down contacts by age, spend, gender, and more, as well as send targeted text messages or emails with special offers. The company serves businesses in hospitality, retail, entertainment, travel, and tourism. EFTPlus NZ Limited was incorporated in 2011 and is headquartered in Auckland, New Zealand.